Case Studies
Portfolio Showcase
Selected case studies spanning Govtech, Fintech, E-Health, and B2B SaaS — built with research, shipped with care.
E-Health Platform — SIMRS Kesehatan
2024End-to-end UX design for hospital management system serving 50k+ monthly users across Indonesia's health ecosystem. Developed SIMRS, SIMKLINIK, and vaccination health ecosystem design.
Telkom Indonesia
Strategic CX Platform
2023Designed and led UX for Telkom's customer experience platform — improving conversion by 38% across checkout flows through research-driven redesign.
Telkom Indonesia
Government Procurement UX
2024Service design & UX lead for LKPP (National Procurement Agency) digital procurement platform. Streamlined complex government procurement flows.
LKPP
Fintech Onboarding — D7 Retention
2022Redesigned fintech onboarding flow that improved 7-day retention by 61% using cognitive psychology principles and behavior-driven design.
WeekndLabs Studio
Design System — 200+ Components
2021Built a comprehensive design system from scratch with 200+ tokens and components for multi-product ecosystem, including documentation and governance framework.
WeekndLabs Studio
INA DIGITAL — National Identity Platform
2025Currently leading product management and design at INA Digital, Indonesia's national digital identity and government service platform.
INA DIGITAL
Blockchain Service Design
2023UX and service design for blockchain-based government services, simplifying complex decentralized workflows for non-technical users.
WeekndLabs Studio
EMR & Vaccination Ecosystem
2024Electronic Medical Records and vaccination management UX design, part of Indonesia's Satu Sehat (One Digital Health) initiative.
Telkom Indonesia