Blockchain Service Design
Overview
Designed 3 blockchain-based service products, making complex decentralized technology accessible to non-technical government users and citizens. Focus on trust, transparency, and simplicity.
Design Process
Research
Studied blockchain UX patterns and failure modes across 20+ Web3 products
Mental Model Mapping
Bridged blockchain complexity with familiar government service mental models
Prototype
Built interactive prototypes testing key blockchain concepts with non-tech users
Plain Language
Rewrote all blockchain interactions in plain Indonesian
Trust Design
Designed visual trust signals replacing cryptographic jargon
Outcomes & Impact
Reduced user comprehension time from 12 minutes to 2.5 minutes. Successfully shipped 3 blockchain-powered services for government clients.
Putri Wulandari
PM & UX Lead
AI Product Manager & Service Designer based in Jakarta, ID.
Project Info
Client
WeekndLabs Studio
Category
Blockchain
Year
2023
Key Metric
3 Products