INA DIGITAL — National Identity Platform
Overview
Currently serving as Product Manager & Design Lead at INA DIGITAL — Indonesia's government digital transformation agency responsible for national digital identity and citizen services. Leading product strategy, design, and cross-functional execution.
Design Process
Product Strategy
Defining OKRs and roadmap for national-scale digital identity features
Stakeholder Management
Coordinating across 10+ government ministries and agencies
UX Leadership
Leading design for citizen-facing digital identity services
Agile Execution
Running 2-week sprint cycles with cross-functional teams
Impact Measurement
Building analytics framework for government service effectiveness
Outcomes & Impact
Currently in active development. Platform targets 180M+ Indonesian citizens. Working toward full digital identity rollout by 2026.
Putri Wulandari
PM & UX Lead
AI Product Manager & Service Designer based in Jakarta, ID.
Project Info
Client
INA DIGITAL
Category
Govtech
Year
2025
Key Metric
National Scale